Saying that a good market segment should be "heterogeneous between" means:
A) That the consumers in a market segment should be as similar as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions.
B) That the consumers in a market segment should be as different as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions.
C) That the consumers in different segments should be as similar as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions.
D) That the consumers in different segments should be as different as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions.
E) That the segmenting dimensions should be useful for identifying different customers and deciding on marketing mix variables.

Question

Quizplus · Accepted Answer

The phrase "heterogeneous between" refers to the idea that different market segments should be distinct from each other in terms of how consumers respond to marketing strategies and segmentation criteria, ensuring clear differentiation between segments.

Saying That a Good Market Segment Should Be "Heterogeneous Between