Which of the following segmenting dimensions probably would be LEAST LIKELY to result in segments that would meet the criteria that product-market segments should be "operational?"
A) Geographic region.
B) Personality.
C) Family size.
D) Age.
E) Income level.

Question

Quizplus · Accepted Answer

Personality is a difficult dimension to operationalize and measure consistently. It is more subjective and difficult to apply in marketing strategies compared to other dimensions such as geographic region or income level.

Which of the Following Segmenting Dimensions Probably Would Be LEAST