Jazzy Tile Co. segmented its broad product-market and decided to aim at two different segments, offering each segment a different marketing mix. Jazzy Tile Co. is following the ______________ approach.
A) mass marketing
B) multiple target market
C) combined target market
D) single target market
E) None of these approaches is correct.

Question

Quizplus · Accepted Answer

Jazzy Tile Co. is following the multiple target market approach, as it is targeting two different segments with a different marketing mix. In contrast, mass marketing involves offering the same product or service to all customers, combined target market involves combining multiple segments and offering them the same marketing mix, and single target market involves targeting only one specific segment.