Regarding segmenting, as opposed to combining:
A) Segmenting is usually a riskier approach than combining.
B) Segmenters try to satisfy consumers "very well" instead of "pretty well."
C) Segmenting limits a firm to smaller sales potential and lower profits.
D) A segmenter with limited resources may have to use the multiple target market approach instead of the single target market approach.
E) All of these alternatives are true.

Question

Quizplus · Accepted Answer

Segmenters try to satisfy consumers "very well" instead of "pretty well." This is because segmenting allows firms to focus on the specific needs and wants of a particular group of consumers, which can result in higher levels of satisfaction and loyalty. The other choices are not necessarily true for all cases of segmenting and cannot be generalized as such.

Regarding Segmenting, as Opposed to Combining