Segmenting,in contrast to combining:
A) tends to focus more on customer similarities than on differences.
B) tries to identify homogeneous submarkets and develop different marketing mixes for each submarket.
C) usually means settling for a smaller sales potential.
D) relies more on promotion appeals and minor product differences to create general customer appeal among several submarkets.
E) All of these are true statements except usually means settling for a smaller sales potential.

Question

Quizplus · Accepted Answer

Segmenters aim at one or more homogeneous segments and try to develop a different marketing mix for each segment.

Segmenting,in Contrast to Combining