When moving to international markets,some firms insist that local operations and decisions should be handled by natives because
A)their operations and decision making can be centralized.
B)international markets are less particular about segmenting dimensions.
C)the needs and preferences of target customers are the same in all submarkets.
D)their local responsiveness can be reduced.
E)the natives have a feel for the market.

Question

Quizplus · Accepted Answer

Critical data is often less available-and less dependable-as firms move into international markets.This is one reason why some firms insist that local operations and decisions be handled by natives.They,at least,have a feel for their markets.

When Moving to International Markets,some Firms Insist That Local Operations