"Positioning" is a marketing management aid that refers to:
A) how closely existing products match customers' ideal preferences.
B) how customers think about proposed and/or present brands in a market.
C) whether some products are viewed as very similar.
D) All of these are true.

Question

Quizplus · Accepted Answer

Positioning refers to how customers think about proposed or present brands in a market. Positioning issues are especially important when competitors in a market appear to be very similar. Managers ask consumers to make judgments about different brands including their "ideal" brand.

"Positioning" Is a Marketing Management Aid That Refers To