Cleveland Solvents has field sales staff, a customer service department, and two individuals who manage the "tech hotline." These individuals not only answer technical questions from customers, they also identify customer needs and recommend products that can fill those needs. They have the ability to initiate and close sales on the spot. These individuals are essentially participating in:

Question

Quizplus · Accepted Answer

The individuals managing the "tech hotline" are engaging in inside selling because they are selling products and initiating and closing sales from within the company, without going out into the field. This contrasts with outside sales, where sales staff typically travel to meet clients in person.

Cleveland Solvents Has Field Sales Staff, a Customer Service Department