Nike claims in its Annual Report, "the reasons every NIKE employee comes to work every day is to create great product, to lead the athletic industry in innovation, and to serve the athlete." This is Nike's:
A) competitive barrier.
B) technology.
C) portfolio management.
D) mission statement.
E) competitor analysis.

Question

Quizplus · Accepted Answer

A mission statement sets out the organization's basic purpose for being. A good mission statement should focus on a few key goals rather than embracing everything.

Nike Claims in Its Annual Report, "The Reasons Every NIKE