Firms which use a volume objective to guide their pricing strategy believe that increased sales are less important in the long-run competitive picture than immediate high profits.

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Firms which use a volume objective to guide their pricing strategy believe that increased sales are important in the long-run competitive picture as they can lead to economies of scale and higher market share. These firms prioritize market share and long-term profitability over short-term high profits.

Firms Which Use a Volume Objective to Guide Their Pricing