Customer relationship management (CRM) software aggregates, manages, and retains data across the entire organization for the identification, acquisition, and retention of vendors to maximize the benefits of those relationships.

Question

Quizplus · Accepted Answer

CRM software is designed for managing information related to customers, not vendors. It focuses on the identification, acquisition, and retention of customers to maximize the benefits of those relationships.

Customer Relationship Management (CRM) Software Aggregates, Manages, and Retains Data