A useful way to identify a company's resources is to view them as
A) divided into two main categories, tangible and intangible.
B) productive inputs or competitive assets, except human assets and intellectual capital, which are considered capabilities or competencies.
C) physical resources, such as the company's brand, image, and reputation assets.
D) an inventory or a collection of the firm's strengths, weaknesses, opportunities, and threats.
E) intangible resources such as patents, copyrights, and technological processes.
Correct Answer:
Verified
Q1: A powerful tool for sizing up the
Q4: Tangible resources include
A) human assets and intellectual
Q5: Key "functional" strategies of a company include
Q6: Key financial ratios that help to measure
Q7: The difference between a resource and a
Q8: Which of the following is NOT an
Q9: One important indicator of how well a
Q9: The two approaches that can make the
Q10: In evaluating how well a company's strategy
Q11: A company's resources and capabilities represent
A) the
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