In analyzing driving forces, the strategist's role is to
A) identify the driving forces and evaluate their impact on (1) demand for the industry's product, (2) the intensity of competition, and (3) industry profitability.
B) predict future marketing innovations and how fast the industry is likely to globalize.
C) evaluate what stage of the life cycle the industry is in and when it is likely to move to the next stage.
D) determine who is likely to exit the industry and what changes can be expected in the industry's strategic group map.
E) forecast fluctuations in product demand and how buyer needs will most likely change.

Question

Quizplus · Accepted Answer

The strategist's role in analyzing driving forces is to identify the key driving forces affecting the industry, and evaluate their impact on demand, competition, and profitability. This helps the strategist understand the industry dynamics and develop effective strategies to respond to them. The other options mentioned are important considerations in industry analysis, but they are not directly related to the analysis of driving forces.

In Analyzing Driving Forces, the Strategist's Role Is to