Which of the following is NOT a characteristic of an effectively worded strategic vision statement?
A) directional (is forward-looking, describes the strategic course that management has charted that will help the company prepare for the future)
B) easy to communicate (is explainable in 5-10 minutes, and can be reduced to a memorable slogan)
C) graphic (paints a picture of the kind of company management is trying to create and the market position(s) the company is striving to stake out)
D) consensus-driven (commits the company to a "mainstream" directional path that almost all stakeholders will enthusiastically support)
E) focused (provides guidance to managers in making decisions and allocating resources)

Question

Quizplus · Accepted Answer

While a strategic vision statement should inspire and motivate stakeholders, it should not necessarily strive for universal consensus. In fact, it may be necessary to make tough choices regarding strategic direction that not all stakeholders will agree with. A clear and focused vision statement should provide direction for the company and guide decision-making, but it does not necessarily need to be universally agreeable.

Which of the Following Is NOT a Characteristic of an Effectively