A company exhibits strategic intent when
A)management crafts and adopts a strategic plan.
B)it relentlessly pursues an ambitious strategic objective, concentrating the full force of its resources and competitive actions on achieving that objective.
C)it aggressively pursues financial objectives, establishing a priority on meeting the performance metrics and instilling a sense of urgency throughout the company.
D)management establishes a comprehensive set of financial objectives that meet stockholder expectations.
E)it capitalizes on its primary competitive advantage and ensures resources are allocated to maintain its strategy.

Question

Quizplus · Accepted Answer

Strategic intent is about relentlessly pursuing an ambitious strategic objective and concentrating all resources and competitive actions towards achieving that objective. A company that exhibits strategic intent has a clear and compelling sense of purpose and an unwavering commitment to succeed. Crafting and adopting a strategic plan, pursuing financial objectives, establishing performance metrics or capitalizing on primary competitive advantage are important strategic activities, but they do not necessarily reflect strategic intent.

A Company Exhibits Strategic Intent When