Which of the following is the best example of a well-stated strategic objective?
A) Increase revenues by more than the industry average.
B) Be among the top five companies in the industry in customer service.
C) Overtake key competitors on product performance or quality within three years.
D) Improve manufacturing performance by 5 percent within 12 months.
E) Obtain 150 new customers during the current fiscal year.

Question

Quizplus · Accepted Answer

This objective is specific, measurable, achievable, relevant, and time-bound (SMART). It identifies a clear target and timeline for improving product performance or quality and overtaking key competitors. The other options are too broad or lack specificity, making them less effective strategic objectives.

Which of the Following Is the Best Example of a Well-Stated