Business strategy, as distinct from corporate strategy, is chiefly concerned with
A)deciding what new businesses to enter, which existing businesses to get out of, and which existing business to remain in.
B)deciding how to build competitive advantage and improve performance in a particular line of business.
C)making sure the strategic intent of a particular business is in step with the company's overall strategic intent and strategy.
D)coordinating the competitive approaches of a company's different business units.
E)what business model to employ in each of the company's different businesses.

Question

Quizplus · Accepted Answer

Business strategy focuses on how to build and maintain competitive advantage in a particular line of business. It involves decisions about product offering, target market, pricing, distribution, and positioning in the marketplace. It is different from corporate strategy, which involves decisions about which businesses to enter or exit, the allocation of resources among different business units, and the overall direction of the company.

Business Strategy, as Distinct from Corporate Strategy, Is Chiefly Concerned