A luxury bathtub manufacturer offered scented bubble bath foams and massage coupons as a gimmick when their bathtubs did not sell. Their bubble foam became famous among some women and led to a line of exclusive bath products for women. They established shops in various regional locations and roped in celebrities to market their products to enhance sales. Now its products are sold through retail outlets and online sites throughout the world. Which of the following is accurate?

Question

Quizplus · Accepted Answer

Creating a sub-brand that offered exclusive bath products for women was an emergent strategy. This is because it was a result of the initial gimmick of offering scented bubble bath foams and massage coupons, which led to the popularity of their bubble foam among women, and the company responding to this by creating a line of exclusive bath products for women. The other options may have been deliberate and planned strategies.

A Luxury Bathtub Manufacturer Offered Scented Bubble Bath Foams and Massage