The customer value proposition lays out the company's approach to
A) meeting profitability guidelines without the risk of losing customers.
B) operating efficiently given the current level of customers.
C) embracing rival company approaches to gaining customers.
D) satisfying customer wants and needs at a price customers will consider a good value.
E) assuring that the company makes enough profits based on its per-unit cost.

Question

Quizplus · Accepted Answer

The customer value proposition is focused on satisfying customer wants and needs at a price that is considered a good value. It is not about meeting profitability guidelines or operating efficiently. It is also not about embracing rival company approaches. The proposition does have a connection to profits, but it is about creating value for the customer so that they are willing to pay for the product or service.

The Customer Value Proposition Lays Out the Company's Approach to