Tom Watson is a manager for a McDonald's restaurant.Many of his key responsibilities include analysing data and making key decisions for the success of his store.Tom's store has been experiencing decreased sales for breakfast services over the past three months.Tom is unsure why breakfast revenues are down,while lunch and dinner revenues remain unchanged.Tom believes that he can drive revenue up by implementing a few different breakfast promotions,such as free coffee or hash browns with the purchase of a meal.Tom performs an extensive analysis of how continuous changes in breakfast promotions could impact his daily revenue.What type of DSS analysis is Tom performing?
A) Optimisation analysis
B) Sensitivity analysis
C) Transaction analysis
D) Goal-seeking analysis

Question

Quizplus · Accepted Answer

Tom is performing sensitivity analysis by analyzing how different breakfast promotions can impact his daily revenue. He is analyzing the sensitivity of his revenue to different promotional strategies. This type of analysis helps in identifying the best possible strategy for maximizing revenue by considering different scenarios.

Tom Watson Is a Manager for a McDonald's Restaurant