Marketers are able to tailor a site to the specific wants of the user during this phase of web design:

Question

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The personalization phase of web design involves tailoring the site to the specific wants and needs of the user. During this phase, marketers can use data such as browsing history, purchasing behavior, and demographics to personalize the user experience on the site. This can include personalized recommendations, targeted messaging, and customized content.

Marketers Are Able to Tailor a Site to the Specific