Sales promotions are short-term efforts directed to the consumer or retailer to achieve such objectives as consumer-product trial or immediate purchase.

Question

Quizplus · Accepted Answer

Sales promotions are indeed short-term strategies aiming to encourage consumer-product trial or immediate purchases through various tactics like discounts, coupons, contests, or free samples. These promotions are not focused on long-term sustainability but rather on generating immediate sales or driving foot-traffic to a store.

Sales Promotions Are Short-Term Efforts Directed to the Consumer or Retailer