Companies with marketing facilities or contacts in different countries with excess marketing capacity or a desire for a broader product line sometimes take on additional product lines for international distribution.The formal name for this type of marketing is:

Question

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The formal name for taking on additional product lines for international distribution in order to utilize excess marketing capacity or to offer a broader product line is called "complimentary marketing". This allows companies to expand their product offerings and reach new customers through their existing marketing facilities or contacts in different countries.

Companies with Marketing Facilities or Contacts in Different Countries with Excess