Two basic factors account for the market similarities among industrial goods customers.One factor is the motive or intent of industrial customers is the same.The other factor accounting for the similarity among industrial goods customers is:

Question

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The inherent nature of the product, such as its material and functionality, often determines the characteristics that industrial customers look for. For example, if the product is meant for heavy-duty use, customers will be looking for durability, reliability, and strength. Similarly, if the product is meant for high-precision applications, customers will be looking for accuracy, consistency, and stability. Therefore, the inherent nature of the product is a crucial factor that accounts for the market similarities among industrial goods customers.

Two Basic Factors Account for the Market Similarities Among Industrial