Veronica's research indicates consumers in the targeted country perceive little marginal value from new product relative to the old product.Her company's product has a small _________________.

Question

Quizplus · Accepted Answer

The concept of "relative advantage" refers to the degree to which a new product or innovation is seen as better or superior to existing products. If consumers in the targeted country perceive little marginal value from the new product relative to the old product, it suggests that the new product has a small relative advantage. Therefore, A) Relative advantage is the best choice.

Veronica's Research Indicates Consumers in the Targeted Country Perceive Little