Question 1

After an international marketing researcher has defined the research problem and established research objectives,the next step to be undertaken to:

Accepted Answer

After defining the research problem and objectives, the next step is to determine the sources of information needed to fulfill those objectives.

Question 2

According to the text,___________ is the key component in developing successful marketing strategies and avoiding major marketing blunders in the international marketing environment.

Accepted Answer

The text states that information is the key component in developing successful marketing strategies and avoiding major marketing blunders in the international marketing environment.

Question 3

In back translation the questionnaire is translated from one language to another,and then a secondary party translates it back into the original.

Accepted Answer

Back translation involves translating a questionnaire from one language to another and then having a second translator translate it back into the original language to check for accuracy and consistency.

Question 4

Bert Wong has decided to pursue a marketing research effort to acquire information before his company makes a strategic relocation move to the West Coast.Which of the following marketing research process steps would be the first step that Bert's company (and marketing researchers)should take as it embarks on the research effort?

Accepted Answer

The first step in the marketing research process is to define the research problem and establish research objectives. This step is crucial because it sets the direction for the entire research effort, ensuring that it is focused and relevant to the company's needs. Only after the research problem and objectives have been clearly defined can the company move on to determining the sources of information, considering the costs and benefits, and gathering relevant data.

Question 5

The ___________ process should begin with a definition of the research problem and the establishment of specific research objectives.

Accepted Answer

The research process should begin with defining the research problem and setting specific research objectives, as this provides direction for the research and ensures that data collected will be relevant for the research question at hand. Marketing, promotion, market segmentation, and information systems may all play a part in the research process but are not the starting point for designing a research study.

Question 6

Which of the following would not be considered to be a step in the traditional marketing research process?

Accepted Answer

Pairing the research results with all other recent research efforts to determine validity is not a step in the traditional marketing research process. The other options, such as defining the research problem, determining sources of information, analyzing and interpreting results, and considering the costs and benefits of research efforts are all steps in the traditional marketing research process.

Question 7

Research can be divided into different types based on information needs.All of the areas below fit these different types EXCEPT:

Accepted Answer

The other options (A, B, C, and E) are types of research related to understanding markets and making marketing decisions, whereas D is about attracting investors, which is not typically categorized under market research types.

Question 8

a skeptical attitude in handling transparent data.

Accepted Answer

A skeptical attitude implies questioning or doubting the validity of data or information. If the data is transparent, it means it is clear, easily understood, and open to scrutiny. Therefore, a skeptical attitude is not necessary when dealing with transparent data as it can be verified and validated.

Question 9

Back translations of questionnaires always ensure an accurate translation because of commonly used idioms in both languages.

Accepted Answer

Back translations alone do not guarantee accurate translations because idioms in one language may not have equivalents in the other language, and literal translations of idioms can result in incorrect meanings. Therefore, it is important to use multiple translation and review methods to ensure accuracy in cross-cultural research.

Question 10

According to a system for collecting and assessing information developed by Unisys Corporation,which of the following steps would consist of reviewing competitors' sales revenues,methods of market segmentation,products,and apparent strategies on an international scope?

Accepted Answer

Reviewing competitors' sales revenues, methods of market segmentation, products, and apparent strategies on an international scope falls under assessing the competitive situation in the market.

Question 11

Multicultural research involves dealing with countries that have different languages,economies,social structures,behavior,and attitude patterns.

Accepted Answer

Multicultural research involves studying and understanding the differences in languages, economies, social structures, behavior, and attitudes that exist between countries and cultures. Therefore, the statement is true.

Question 12

The most universal survey research problem in foreign countries is fear of government reprisal.

Accepted Answer

The most universal survey research problem in foreign countries is not necessarily fear of government reprisal but rather cultural differences and language barriers that can lead to misunderstandings and inaccuracies in data collection.

Question 13

After the problem is adequately defined (in a marketing research effort)and research objectives established,the researcher must determine:

Accepted Answer

Determining the availability of the information needed is important in order to ensure that the research can be conducted and that the necessary data can be gathered. The other choices (sample size, cost, number of people needed, and number of native language speakers needed) come later in the research process and are dependent on the type of research being conducted and the specific objectives.

Question 14

The basic difference between domestic and foreign market research is:

Accepted Answer

Foreign market research requires a broader scope because of higher levels of uncertainty related to cultural differences, economic conditions, legal systems, and political factors. Domestic research can be more focused since there is already a basic understanding of the market environment. The other options may be valid concerns but are not the basic difference between the two types of research.

Question 15

The systematic gathering,recording,and analyzing of data to provide information useful in marketing decision making is considered to be the traditional definition of which of the following terms?

Accepted Answer

The definition given accurately describes marketing research, which involves the collection, recording, and analysis of data to provide useful information for making marketing decisions. Market segmentation refers to dividing the market into small groups with similar needs or characteristics, while marketing information systems refer to a broader framework for managing and analyzing all types of marketing information. Database management and marketing intelligence are related concepts but do not fully capture the definition given in the question.

Question 16

Though definitions of marketing research and international marketing research are basically the same,there are two distinct complications that impact international marketing research.Which of the following would be one of those complications?

Accepted Answer

The environments within which the research tools are applied are often different in foreign markets, which can complicate the research process and lead to inaccurate results if the differences are not accounted for.

Question 17

In parallel translation the questionnaire is developed at the same time as promotional messages are developed to ensure language parallels.

Accepted Answer

Parallel translation involves translating a document into multiple languages simultaneously to ensure consistency, not developing a questionnaire alongside promotional messages.

Question 18

Though definitions of marketing research and international marketing research are basically the same,there are two distinct complications that impact international marketing research.Which of the following would be one of those complications?

Accepted Answer

Communication across cultural boundaries can create complications in international marketing research. Different cultures may have different ways of interpreting questions or responses, which may lead to inaccuracies in the data collected. Researchers must be sensitive to these cultural differences and work to ensure that their research is culturally appropriate.

Question 19

___________ is traditionally defined as the systematic gathering,recording,and analyzing of data to provide information useful in marketing decision making.

Accepted Answer

Marketing research is the process of systematically collecting, recording, and analyzing data to provide information that can be used to make effective marketing decisions. This information may include data on consumer behavior, market trends, and competitors. Market segmentation refers to the process of dividing a market into distinct groups of buyers with different needs or characteristics. Marketing information systems refer to the tools and techniques used to gather and store information about customers, products, and markets. Database management refers to the process of organizing and maintaining large quantities of data in an efficient and effective manner. Marketing intelligence involves the collection and analysis of information from a variety of sources, including social media, news articles, and online forums, in order to gain insights into market trends and consumer behavior.

Question 20

Many firms engaged in foreign marketing do not make decision with the benefit of all the information they would have for most domestic marketing decisions.__________,________________,and ___________________ are the three major reasons why these companies do not have all the information desired.

Accepted Answer

The lack of all information desired in foreign marketing decisions can be attributed to factors such as cost and time constraints, as well as a lack of appreciation for the importance of information gathering in foreign markets. While factors such as culture, politics, and management style can also play a role in limiting access to information, they are not as broad and common as the factors noted in option B. Choices A, C, D, and E do not accurately reflect the primary reasons for a lack of information in foreign marketing decisions.

Quiz 8: Developing a Global Vision Through Marketing Research

After an international marketing researcher has defined the research problem and established research objectives,the next step to be undertaken to:

According to the text,___________ is the key component in developing successful marketing strategies and avoiding major marketing blunders in the international marketing environment.

In back translation the questionnaire is translated from one language to another,and then a secondary party translates it back into the original.

The ___________ process should begin with a definition of the research problem and the establishment of specific research objectives.

Which of the following would not be considered to be a step in the traditional marketing research process?

Research can be divided into different types based on information needs.All of the areas below fit these different types EXCEPT:

a skeptical attitude in handling transparent data.

Back translations of questionnaires always ensure an accurate translation because of commonly used idioms in both languages.

According to a system for collecting and assessing information developed by Unisys Corporation,which of the following steps would consist of reviewing competitors' sales revenues,methods of market segmentation,products,and apparent strategies on an international scope?

Multicultural research involves dealing with countries that have different languages,economies,social structures,behavior,and attitude patterns.

The most universal survey research problem in foreign countries is fear of government reprisal.

After the problem is adequately defined (in a marketing research effort) and research objectives established,the researcher must determine:

The basic difference between domestic and foreign market research is:

The systematic gathering,recording,and analyzing of data to provide information useful in marketing decision making is considered to be the traditional definition of which of the following terms?

Though definitions of marketing research and international marketing research are basically the same,there are two distinct complications that impact international marketing research.Which of the following would be one of those complications?

In parallel translation the questionnaire is developed at the same time as promotional messages are developed to ensure language parallels.

Though definitions of marketing research and international marketing research are basically the same,there are two distinct complications that impact international marketing research.Which of the following would be one of those complications?

___________ is traditionally defined as the systematic gathering,recording,and analyzing of data to provide information useful in marketing decision making.

Many firms engaged in foreign marketing do not make decision with the benefit of all the information they would have for most domestic marketing decisions.,,and _________ are the three major reasons why these companies do not have all the information desired.