Emma Smith has just been hired as a consultant for the Smith Barney stock brokerage firm.Her task is to determine whether Smith Barney should use face-to-face contacts to encourage sales or the more impersonal electronic communications that have become so popular today.Her data indicates (based on reviews of Individualism/Collectivism studies)that all but one of the following countries would probably favor electronic communication.Which country would most likely favor face-to-face contact with a Smith Barney broker?

Question

Quizplus · Accepted Answer

Studies have shown that Japan has a high preference for collectivism, which places a strong emphasis on personal relationships and face-to-face communication. Therefore, it is likely that Japanese clients would prefer face-to-face contact with a Smith Barney broker.

Emma Smith Has Just Been Hired as a Consultant for the Smith