Dell lost its competitive advantage starting in 2007 because it
A)did not deliver innovations to respond to changing market demand.
B)developed a highly performant just-in-time delivery system.
C)did not reward its employees.
D)let suppliers have dominant power.

Question

Quizplus · Accepted Answer

Dell went from being the Fortune magazine darling in 2005 to a weak competitor in 2007 when cracks began to appear. Its competitive position has recently been severely eroded both by its traditional competitors and by an onslaught of firms selling tablets and other mobile devices. In short, Dell focused so much on operational efficiency and perfecting its direct model that it failed to deliver innovations that an increasingly sophisticated market demanded.

Dell Lost Its Competitive Advantage Starting in 2007 Because It