Research has shown that the first thing people look at in a print ad is the:
A) illustration
B) visuals
C) body copy
D) headline
Correct Answer:
Verified
Q40: Most advertisers refuse to use two-sided messages
Q41: The physical arrangement of the various parts
Q42: _ is considered the heart of a
Q43: What is the main text portion of
Q44: The _ portion of an ad must
Q46: _ are the print ad components that
Q47: A print ad for Titleist golf balls
Q48: Many advertising experts consider that the most
Q49: _ are secondary headlines that usually appear
Q50: Which of the following statements describes a
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