Which of the following does NOT make a good advertising slogan?
A) Includes the key benefit of the brand
B) Evokes positive feelings
C) Is complex and mystifying
D) Is distinct from the competition
Correct Answer:
Verified
Q46: The creative themes of advertising are usually
Q47: Technical and high-involvement products often use a(n)_
Q48: The Extra Awards celebrate the use of
Q49: Which of the following statements about image
Q50: Research by Environics suggests that Canadian and
Q52: The _ reduces the creative theme or
Q53: The Bessies are awards celebrating the use
Q54: The content of advertising with _ appeals
Q55: The _ are awards given to celebrate
Q56: Trout and Ries originally described _ as
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