It is important that marketers ensure that all ads feature a similar "look and feel." This statement falls under the category of:

Question

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Consistency across executions refers to the need for all ads to have a similar look and feel, regardless of the specific media or product being advertised. This consistency helps to build brand recognition and recall among consumers. It ensures that the brand is presented in a cohesive and recognizable way, whether it is in print ads, TV commercials, or on social media. Consistency across executions is a key element of an effective advertising campaign.

It Is Important That Marketers Ensure That All Ads Feature