Advertisements that focus on the dominant attributes or characteristics of a product or service are known as _____ appeals.

Question

Quizplus · Accepted Answer

Feature appeals highlight the specific characteristics or attributes of a product or service that distinguish it from others in the market. This type of appeal focuses on the product's unique selling proposition (USP), which can help to persuade customers to choose it over alternatives. News appeals focus on recent developments or updates related to the product or service, price appeals focus on affordability or value, and product popularity appeals emphasize the popularity or social proof of the product or service.

Advertisements That Focus on the Dominant Attributes or Characteristics of a Product