Consumer-franchise or image building for a brand:

Question

Quizplus · Accepted Answer

Consumer promotions can help build a brand's image by creating positive associations with the brand in the minds of consumers. This can include promotions such as giveaways, contests, loyalty programs, or other incentives that encourage consumers to try the brand, associate it with positive experiences, and ultimately become loyal customers. While advertising can certainly play a role in building a brand's image, it is only one piece of the puzzle, and short-term price-oriented promotions are unlikely to have a lasting impact on a brand's reputation. As competition intensifies, marketers are increasingly focused on building strong brands that can differentiate themselves from competitors, making image building and brand equity more important than ever.

Consumer-Franchise or Image Building for a Brand