Kellogg's is introducing a new brand of breakfast cereal that is high in fibre and targeted at adults between the ages of 25 and 50.The marketing objectives for the introduction are to generate trial and repeat purchase during the 3-month product launch.Which of the following sales promotion tools work best for Kellogg's?

Question

Quizplus · Accepted Answer

High value coupons and sampling are the best sales promotion tools for generating trial and repeat purchase during a product launch. High value coupons encourage consumers to try the product and sampling provides an opportunity for them to experience and potentially become loyal to the brand. Rebates and bonus packs may be more effective for maintaining loyalty and encouraging repeat purchase after the product launch period. Trade allowances and slotting fees are more relevant for getting the product onto store shelves but not for generating trial and repeat purchase directly from consumers.

Kellogg's Is Introducing a New Brand of Breakfast Cereal That