Kellogg's places a 50-cent-off coupon for Rice Krispies cereal in a box of its Frosted Mini-Wheats brand of cereal.This is an example of a(n)_____ coupon.

Name: Kellogg's places a 50-cent-off coupon for Rice Krispies cereal in a box of its Frosted Mini-Wheats brand of cereal.This is an example of a(n)_____ coupon.
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Question

Quizplus · Accepted Answer

This is an example of a cross-ruff coupon, where a coupon for one product is placed in the packaging of another product to encourage purchases across the brand's product line.

Kellogg's Places a 50-Cent-Off Coupon for Rice Krispies Cereal in a Box