Many firms offer substantial rebates by mail or coupons for discounts at the point of sale.The people who use the rebates or coupons have ______ than the people who don't use them.

Question

Quizplus · Accepted Answer

The fact that people are willing to go through the effort of redeeming rebates or using coupons suggests that they are sensitive to the price and are actively seeking ways to save money. Therefore, those who use rebates or coupons have greater price sensitivity compared to those who do not use them.

Many Firms Offer Substantial Rebates by Mail or Coupons for Discounts