Which of the Following Describes One Method That Can Be

Which of the following describes one method that can be used to effectively measure the results from sponsoring a marathon?

A) To count the number of people who attended the event assuming they were all exposed to the company's name.
B) To count the total number of advertisers participating in the event and dividing by the length of the event.
C) To measure spending equivalencies between free media exposure and comparable advertising space or time.
D) To take a survey of event attendees and ask if they recall seeing the company's name.
E) To calculate the cost per thousand of putting up the billboards across the entire marathon area.