The media planner for a manufacturer of golf clubs for women of age 30 and above is considering the cost efficiency of advertising on a talk radio station.During morning drive time,the average number of listeners of age 30 and over is 40,000.Sixty percent are female,25 percent earn over $35,000 per year and 99 percent own automobiles.What is the cost per thousand of this media planner's target audience if a 30-second commercial costs $200?

Question

Quizplus · Accepted Answer

Sixty percent of 40,000 is 24,000 in the target audience.Because the commercial costs $200,CPM equals 200 divided by 24.The other facts in this question are not relevant to the solution.

The Media Planner for a Manufacturer of Golf Clubs for Women