The basic unit of sale for posters is 100 gross rating points daily.One rating point equals:
A) one percent of a particular market's population.
B) one market sample.
C) each individual in the market.
D) each household in the market.
E) each ad exposure.
Correct Answer:
Verified
Q39: Painted bulletins are very costly, but some
Q40: _ is a type of outdoor advertising
Q42: One,two,and three sheet _ are used as
Q50: What is the basic unit of sale
Q54: Bulletin structures:
A)are most effective in spots where
Q55: Name the law that controls outdoor advertising
Q58: Which of the following statements about outdoor
Q58: What does an outdoor advertiser buy when
Q59: A _ is an 8-sheet billboard that
Q61: Transit advertising:
A)is a category of out-of-home media.
B)is
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents