How can a global positioning systems (GPS) influence the outdoor advertising buy made by a media buyer?
A) GPS can be used to verify the value of the billboard location.
B) GPS can be used to determine whether the advertiser needs to use sales promotions in a particular region.
C) GPS can be used to increase traffic in front of billboard locations.
D) GPS can be used to locate sites for unused transit advertising.
E) GPS can be used to find customers.
Correct Answer:
Verified
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