The top pharmaceutical product integrated into television shows during 2007 was Organon Pharmaceuticals' NuvaRing,a vaginal insert birth control device infused with slow-release hormones.Organon is one of the few companies that readily admit that it has budgeted money for its product to appear on TV programming.As a result of its strategy,NuvaRing's logo and the product has been seen or talked about on several primetime TV programs,including "Scrubs","Grey's Anatomy",and CBS's "King of Queens".This is an example of:
A) a synergistic promotion
B) creative licensing
C) product diversification
D) product placement
E) residual fee payment
Correct Answer:
Verified
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