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An Ad for Coldwater Creek,a Retailer of Women's Clothing in "Martha

Question 52

Multiple Choice

An ad for Coldwater Creek,a retailer of women's clothing in "Martha Stewart Living" magazine was printed on high-quality paper stock to add weight and drama to the advertising message.The finished ad was shipped to the magazine publisher for inclusion in its March issue.The ad for which the advertiser paid a premium price exemplifies:


A) island halves.
B) a full unit.
C) a gatefold.
D) a junior unit.
E) an insert.

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