A recent study conducted by New Products Magazine wanted to determine how consumers really feel about fortified products.In order to conduct in-depth research of this issue,researchers determined that they needed to know how consumers perceive fortified foods and why they would make them apart of their daily lives.These researchers first conducted a(n)_____ research.

Question

Quizplus · Accepted Answer

Exploratory research (also called informal research)looks at the market,the competition and the business environment.

A Recent Study Conducted by New Products Magazine Wanted to Determine