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A Full-Service Advertising Agency

Question 68

Multiple Choice

A full-service advertising agency:


A) supplies both advertising and non-advertising services in all areas of communications and promotion.
B) should not be expected to produce annual reports,trade show exhibits or sales-training material.
C) is normally classified as one of three basic types-generic,specialist,or entrepreneurial.
D) works on a contractual basis and does not accept commissions.
E) supplies advertising and non-advertising services in certain,not all,areas of communications and promotion.

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