For years Levi-Strauss advertised its jeans to baby boomers because that is what most baby boomers wore during the 1960s and baby boomers are trying to buy back their youth.Unfortunately,this strategy of making Levi's a baby boomer icon has decreased the brand's appeal to today's teens who perceive the Levi brand as old-fashioned.In this example,the _____ did not produce a positive effect.

Question

Quizplus · Accepted Answer

Positioning is an effective way to separate a particular brand from its competitors by associating that brand with a particular set of customer needs that ranked high on the consumer's priority list.

For Years Levi-Strauss Advertised Its Jeans to Baby Boomers Because