A U.S. investment firm, Fin-Smart, set up a customer service call center in India to take advantage of the lower labor costs. This is called ____.
A) homogenizing markets
B) vertical integration
C) international outsourcing
D) horizontal integration

Question

Quizplus · Accepted Answer

Early outsourcing efforts were primarily confined to manufacturing activities; increasingly, however, companies are taking advantage of modern communications technology, particularly the Internet, to outsource service activities to low-cost producers in other nations.

A US Investment Firm, Fin-Smart, Set Up a Customer Service Call