One of the big dangers in crafting a competitive strategy is that managers, torn between the pros and cons of the various generic strategies, will opt for "stuck in the middle" strategies that represent compromises between lower costs and greater differentiation and between broad and narrow market appeal.Explain your answer.

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Quizplus · Accepted Answer

That managers would go for a mix of the various generic strategies is not to be seen as a danger at all. With changing markets, it is important for companies to change their strategies and this may involve a hybrid of two or more strategies. The wise approach would be to respond to the market and the opportunities present in it rather than to be straitjacketed by "pure" strategies.

One of the Big Dangers in Crafting a Competitive Strategy