Rivalry among competing sellers is generally more intense when:
A) there are relatively few industry key success factors.
B) the industry's driving forces are strong and rivals have strongly differentiated products.
C) barriers to entry are moderately high and the pool of likely entry candidates is small.
D) rivals are active in making fresh moves to lower prices,introduce new products,increase promotional efforts and advertising,and otherwise gain sales and market share.
E) barriers to entry are high and buyer switching costs are high.

Question

Quizplus · Accepted Answer

When rivals are actively making fresh moves to lower prices, introduce new products, increase promotional efforts and advertising, and otherwise gain sales and market share, it indicates a high level of rivalry among competing sellers. This suggests that companies are actively trying to outdo one another and gain a competitive advantage, which leads to increased intensity of competition.

Rivalry Among Competing Sellers Is Generally More Intense When