Information regarding the four components of the Framework for Competitor Analysis can NOT be:
A) gleaned from company press releases.
B) gathered from a rival's internal proprietary strategic information.
C) assembled from website data.
D) observed from public information.
E) garnered from competitive intelligence departments.

Question

Quizplus · Accepted Answer

Gathering a rival's internal proprietary strategic information is illegal and unethical, and should not be done in the process of conducting competitor analysis. The other options are valid sources of information for the components of the Framework for Competitor Analysis.

Information Regarding the Four Components of the Framework for Competitor