Which of the following is NOT a frequently used strategic approach to set a company apart from rivals and achieve a sustainable competitive advantage?
A) Striving to be the industry's low-cost provider,thereby aiming for a cost-based competitive advantage
B) Outcompeting rivals on the basis of differentiating features such as higher quality,wider product selection,added performance,better service,more attractive styling,technological superiority,or unusually good value for the money
C) Focusing on a broad buyer segment and offering buyers a very low cost and highly customized attributes that meet their specialized needs better than rivals' products
D) Focusing on a narrow market niche and winning a competitive edge by doing a better job than rivals of satisfying the needs and tastes of buyers comprising the niche
E) Developing a cost advantage based on offering more value for the money

Question

Quizplus · Accepted Answer

Focusing on a broad buyer segment and offering buyers a very low cost and highly customized attributes that meet their specialized needs better than rivals' products is not a frequently used strategic approach to set a company apart from rivals and achieve a sustainable competitive advantage. The other options listed (low-cost provider, differentiation, narrow market niche, and cost advantage based on more value for the money) are all common strategic approaches used to gain a competitive advantage.

Which of the Following Is NOT a Frequently Used Strategic